VETERAN RECRUITMENT CAMPAIGN FOR YRC REGIONAL TRANSPORTATION
YRC Regional Transportation consists of Holland, Reddaway, and New Penn. Together, the YRC Regional Transportation companies deliver nationwide services in the next-day, second-day and time-sensitive markets, which are among the fastest-growing transportation segments.
CLIENT: YRC Regional Transportation
CHALLENGE: To recruit veterans who are looking for a career that matters after their service.
SOLUTION: An infographic style layout that stresses the critical role that truck drivers hold in the USA. The ad also points out benefits of driving for YRC that are similar to those experienced by military: healthcare benefits, ability to live almost anywhere in the states, and a stable work environment. The campaign continued with landing pages and e-mail marketing (branded specifically for each OPCO)