Cleveland Rugby Coalition - Brand Identity
CLIENT: Cleveland Rugby Coalition.
CHALLENGE: Create a brand mark and visual identity system for the women's rugby 7s team that felt bold, athletic, and exciting. Additional work includes design and management of social media and print collateral, website design, and kit design and production.
SOLUTION: A bold & versatile logo anchors a visual system filled with a blend of modern athletic typography, exciting patterns, gritty textures and a non-traditional color scheme that come together to reflect the team's passion, energy, and dream to put Cleveland on the map in the world of women's rugby.
