CLIENT: Bock & Clark.

STUDIO: Whitespace Creative

CHALLENGE: To develop a new mark that maintains the equity Bock & Clark has built over 42 years as a leader in the survey industry, while also better positioning the company to sell its zoning, environmental and assessment capabilities.

SOLUTION: A clean, bold type treatment accompanied by an arrow to communicate the accuracy of their services. Equity from their original identity was carried over in the form of color, red. Brand guidelines were created to encourage proper usage and unify the company.